That section used to be a long feed of articles about photography, with some light options for personalization. Take Flipboard's photography section, which is followed by 9.1 million people. And with a human touch rather than an algorithmic one.įlipboard's app is now for much more than just articles. Flipboard, in that world, becomes a way to both follow and discover new content, across platforms and without all the added complexity and risk of social news feeds.
So Flipboard's new aim is to turn those creators into curators as well, to give them the tools to bring all their content, recommendations and audiences into a single place. And that's awesome, when that's done in a genuine way."īut on an internet where seemingly everything is secretly an ad, where things are ranked and promoted based on inscrutable algorithms more concerned with engagement than quality, it can be hard to know what's good advice and what's a scam. "Now, it's really much more about these enthusiasts who pick up a camera, or who sit down in front of a microphone or in front of a keyboard, and relay their raw enthusiasm for something.
"We were kind of built around publishers early on," McCue said. The passion economy, the creator economy, influencers: Whatever you want to call it, individuals are at the center of the new ways people find and follow the things they care about.
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